Video has revolutionised social media, but what about L&D?
Video content stands out as a star in capturing attention on social media. Its dynamic visuals and compelling storytelling stop users in their tracks, encouraging higher engagement rates. Whether it's a product demo, an emotional story, or a humorous clip, videos spark conversations, likes, and shares. But, why?
Emotionally-charged video content breaks down language barriers and resonates with audiences on a deeper level. It communicates your message effectively and leaves a lasting impression. Platforms like Facebook, Instagram, and TikTok are video-friendly, rewarding engaging content with extended reach. Well-crafted videos have the potential to attract new followers and potential customers. In other words, people want to talk about meaningful interactions and your employees are not different.
Video content allows your company’s personality to shine through, creating an authentic and relatable image as well as communicating values and internal processes. Behind-the-scenes glimpses, customer testimonials, and live Q&A sessions add a human touch to your brand for your customers or clients, but how are you connecting with your employees on a human level? Do they get the same treatment as your customers or clients? If the answer is no, perhaps it’s time to think outside the box.
Through visual storytelling, video content immerses viewers in your company’s narrative, development and values. As brands we love to showcase our journey, unveil product launches, and take viewers on an unforgettable cinematic adventure for the public, but can forget about the people on the inside making it all happen. Not everyone works on every project, so why not give your employees the same visual present that your clients or customers receive?
Engaging video content also fosters a sense of community on social media. Live streams, video comments, and replies nurture meaningful interactions among your audience. It’s one of the main reasons brands love it so much, and it’s also something that should be fosters internally. Internal L&D video content can create conversations, bringing employees together and helping them to work towards the businesses unified goal. What are your employees saying in real time?
If this is what we can learn from others and the success/impact these strategies have, how can you integrate them into your learning offer to engage your learners differently? Video content possesses the potential to make a significant impact on social media, so why not internally within your business to? Engaging, authentic, and informative videos can elevate any subject and drive meaningful interactions. The best news? We can help you create the content that will help you stand out from the crowd. Drop us a line today to see what TVL can do for you.